BY ANN PARK

Are you serious about your time in the outdoors? If so, you need quality equipment that you can count on. GEAR:30 is our local source for outdoor sporting goods. They carry gear for alpine and back-country skiing and snowboarding, snowshoeing, mountaineering, hiking, backpacking, camping, rock climbing, trail running, and more. So, if you are planning a big adventure soon, it’s time to talk to them!

Longtime General Manager of GEAR:30, R. Brandon Long, has worked in the outdoor industry since 2008. He got started because he wanted to work with the Weber Outdoor program, which still remains a great program to help people get started in the outdoors. Brandon loves spending time outside. His favorite sports are snowboarding and hiking. Going forward, he will be handing the reins over to new General Manager, Greg Bean, who has been part of the team for many years.

With the ski season fast approaching, Brandon and his team have been very focused on getting inventory in place in order to offer exciting new ski equipment to their clients. They are carrying new gear from Icelantic and Elan. GEAR:30 has just set up a new video with more information. You can find it on their website, gearthirty.com, or you can look up GEAR:30 on youtube.

Gearing up for the winter season is an exciting time for Brandon and his team. “With all the supply-chain issues businesses have had, this year, we loaded up to make sure we had plenty of skis to offer everyone.”

Brandon is excited about the direction GEAR:30 is taking with their inventory. “We’re moving toward taking some of the top-shelf brands and bringing in options that are more moderately priced. We want to have more variety in the pricing to give our customers more options.” In the future, new manager Greg intends to scale back on overall variety in the store and go deeper in the kinds of products they carry. Greg says, “Our goal is to make sure we have what our customers need.”

“We have gathered a staff devoted to the outdoors,” Brandon says. “They are very knowledgeable about the gear we carry. Some of our team members also work part-time with ski-patrol, so they know a lot about current mountain conditions.” Very involved with the outdoor community, Brandon serves on the board for local non profit Ogden Avalanche. Their goal is access to education on winter backcountry safety. They work with avalanche forecasting, professional observations, and weather data.

The Utah Ski Season is almost here! Visit GEAR:30 to find everything you need for your next outdoor adventure.